What Makes and Keeps Us Successful
Article by Steve Mapúa
November 1, 2013
Tao of SEO – SEO PhilosophyYou undoubtedly take your business seriously. There are ideals that you strive to maintain in your workplace. These ideals make up your philosophy, and it is the key to unlocking the pathway toward success.
Our company is in the search engine optimization business, and there is a path we follow that provides our SEO clients with success. This path toward successful SEO sometimes changes, such as when Google updates their algorithms. If you employ search engine optimization plan as part of your own business philosophy then you are likely familiar with some of these updates – Penguin, Panda, and Hummingbird just to name a few.
The path toward SEO success can be tricky to navigate, especially when updates such as Penguin cause your business to stumble. However, just because you fall, it doesn't mean that you give up on your ideals.
No. You pick yourself up and continue on, doing your best to avoid further pitfalls. If you've suddenly found your search engine optimization path blocked off, we can help you recover. We've designed a new path toward Penguin recovery that stems from our successful SEO philosophy, and we can guide you as you navigate this brand new world.
At LinkHelpers, we have been helping businesses just like yours succeed since 1995, and it's because we have stood by our SEO philosophy even when obstacles have appeared on that path.
The Tao of Search Engine Optimization & The Path to Timeless RankingsTao (pronounced DOW) is a Chinese word translated as a path or route. Some even call it the "way." It has a looser definition in the western world that means doctrine or principle, but for many it simply means "philosophy."
SEO (Search Engine Optimization) is the method of improving a website's ranking on the popular search engines, so that they naturally appear toward the top of the search results page when a query is made. There are many paths that one can follow when planning an SEO strategy, but few will lead to success. This is why so many websites are currently faced with the need to develop a Penguin recovery plan to get their SEO strategy back on the correct path.
Indeed, successful search engine optimization is dependent on an organized and skillfully executed approach designed to improve a business' bottom like.
We've developed our own philosophy when it comes to SEO, and it reflects our paradigm here at LinkHelpers, and our way of thinking. Our SEO philosophy directly influences the success of your website and, in turn, your business. When it comes to cases involving Penguin recovery, the situation is no different.
Successful SEO Should Be Like WaterWe strive to convey the idea that search engine optimization should be like water. Why?
If you utilize SEO as part of your business model, then you understand why it's important to rank on the search engines organically. Your ranking should seem effortless to the client, and to accomplish this, your SEO must be invisible.
Water always follows the path of least resistance – it flows downhill, and passes through solid rock. It takes the shape of any container, malleable and ever changing. The form ultimately determines the shape water will take – a glass or bowl, a lake or ocean.
Search engines like Google lay out rules that must be followed by a website for it to be superior. They provide guidelines that essentially become the form that SEO (water) must take. If we satisfy those guidelines we are practicing successful search engine optimization. When we don't, we are left in a situation where Penguin recovery or Hummingbird recovery is necessary.
It used to be possible to rank a website via SEO using brute force. However those outdated techniques are why so many businesses are now scrambling to find a way to achieve a Penguin recovery.
Again, think of water – it is effortless, pure finesse, and follows the path of least resistance. It is much easier to follow Google's guidelines when practicing SEO, finessing a website to the top of the rankings, because this is the path that is easiest to follow. This type of search engine optimization strategy will also reap long-term benefits, because when changes are made by Google you won't have to work to recover anything. You are unscathe.
Googles algorithms are now built to enforce the guidelines that have been constant over the last decade, yet successfully following the guidelines comes down to good, old fashioned mathematics. At LinkHelpers, we developed our SEO philosophy around a complete understanding of the math involved with these algorithms using advanced econometric modeling. This is a vital part of deciphering the algorithms that describe the rules governing relevance and popularity in the search engine rankings.
We don't guess when it comes to search engine optimization and Penguin recovery, because we know for a certainty what the search engines are built to hold.
The Keys to Successful SEOThere are keys that open doorways on the path to successful SEO and Penguin recovery. Walk with us for a bit, as we follow this path and open doors with the keys we created.
We Want to Develop a Relationship with YouOur SEO philosophy has stood the test of time because it was developed with care, ingenuity, and hard work. When updates like Penguin and Hummingbird come around we don't have to change our philosophy because it's sound. If you're in need a Penguin recovery or just plain good SEO, we can help. These updates have been developed to put more teeth into guidelines that were already there. People chose to ignore those guidelines and now they are paying the price.
We have sites that rank at the top of Google's search engines that have been there for 12 years, from the time Google was in its infancy. This is because our philosophy is the same now as it was then.
Life is built upon relationships forged from mutual trust, and when these relationships work everyone reaps the benefits. When you succeed, so do we. We can only grow and become stronger if our clients do the same.
Look around and see how many Seattle SEO Companies have been around for five years, or even 10. Our partnerships speak for themselves, and we will help you make money.
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