Last year, there were thrilling changes in how Google ranks its sites. Previously, the links are biggest ranking factor. But today, that is no longer the case. For your covenience, below are the SEO elements to firmly follow this year:
Understand the Structured Data
Structured Data terrifying in the beginning, but if you will try, it is not difficult to know how it works. Just copy, paste and use it.
- Refrain from structured data error
- There are a great number of sites that were penalized because of their incorrect implementation of structured data. And even if you did not really intend to, you get castigated just the same. It is always good to be careful.
- That being said, here are the standard structured data errors you need to stay away from:
- Violates a definite data type of Google’s Guidelines.
- Violates Google’s Structured Data Customary Specifications.
- The structured data and the on-page content are not equivalent.
- Unsuitable usage of structured data.
Utilizing shortcuts and taking the privilege called manipulative behavior.
Podcasts has became such a favored technique to utilize content. Find out if your would-be customers are tuning in to podcasts that has to do with your field. If so, try all means to reach them. It could be by using sponsorship, by motivating a particular content that is appealing, or taking a role on the podcast. It is a digital audio file found in the internet waiting to be downloaded by any device that a subscriber can systematically receive. That being said, podcast can be a great way to add in your content marketing.
Increase your Content Focus
It is possible that content is the greatest piece of marketing in 2019. If that is not your focus, then you might have to pay a huge price for it. 2018 saw a tremendous number of sites that lost painfully in their ranking. This shows you that there is no way out in producing the coolest content you could ever think of.
The ultimate outcome is the fact that pages do get great ranking due to the websites link to the pages. This goes to show that those said pages achieved to settle a problem. Nobody would link to a web page just because of its keyword relevance.
Boost SEO Image
Treat your images the same way you treat your heading elements and title because they all are responsible in making the page rank better. Images likewise amplify your ranking standing by being in the enhanced listings.
- Who does not love the step by step guide? Screenshots and illustrations assist a whole lot and Google tends to use images in enhanced listings. Even just one image that tells something could get you to the top ranking.
- One reason that could slow down your rankings and sale could be because your images are defined by megabytes. This will give you heavy images and that is equivalent to higher bandwidth on your server. Surely, you will have to pay extra charges to the web host. Apart from this, it will be one of the factors why your server will greatly slow down. This occurs when visitors simultaneously come to your site.