In Part 1, I discussed a good deal of important changes that happened to Google Search and how these changes will influence SEO. The tools presented were Google Discover and Google Assistant. There’s more so let us start discussing them.
It is a New Direction for Google
Around the time of Google’s 20th anniversary, Google announced that the past search product will be replaced by a new one that has vital fresh driving principles added into it. This will make search easier and this will pave the way to a fresher and a newer internet experience for the users.
Despite the changes, Google intends to use the old principles and it is important for you to know what they are. These are the following:
- Furnishing several pertinent, excellent data to the users as swiftly as possible.
- Employing an algorithmic strategy.
- Centering on the user’s data needs.
- Thoroughly testing each and every change and is made up of the usage of the rating criteria to describe search goals.
This tells you to go on the following:
- That the user comes first.
- A little understanding of algorithms.
- Being exact and current.
- Following Google’s rating principles with regards to quality.
Those are the old principles so here are the new ones that will represent the extremely fresh way for Google Search:
Focus on the Journeys.
- Google is highly progressing and adding most current essentials. This will permit the users to resume from where they had previously stopped. It is not just answering that Google is concerned about. It wants the users to have the capability of continuing where they stopped to make it easy for them to continue the journey.
- Nowadays, Google will give suggestions in accordance to the person’s search history. Content suggestion will be dependent on each user’s likes and dislikes.
No Questions Needed.
- Shifting to a no question journey.
- The biggest change to happen is Google’s constant ways to be of aid to the user. These people need not to ask questions. Even before they do, the help is already available through content suggestion.
- Moving from texts to images.
- Google is doing significant changes in the manner of which data is shown.
- Image search is now a priority. For websites that give importance to images and add relevant images, they will receive a more favorable ranking.
- Google Lens can now let you make visual search. Google’s AI can distinguish pictures so you can scan objects. In fact, users can scan and interpret the texts in real-time. No translator needed!
So, What Will Happen to SEO?
A new era has come for search. We should re-evaluate SEO as the landscape of technology that has changed and people need to cope up. Modify new approaches and use to your advantage and adjust to the many changes using the following ways:
- Do not zero in on quantity of queries. Instead, focus on the context.
- What are the ways to build a content that users would prefer to bookmark?
- What sort of content will consistently center on this kind of the era of content suggestion?
- In what way will content marketing function? What will become of SEO when Google will just suggest content to its users?