When it comes to web rankings, it is vital to know what makes a link appropriate and practical. Here is some information for you to know the link quality.
THE NUMBER OF CONVERSIONS OF YOUR SITE
The easiest way to learn if a link campaign endorsed by your friend is useful: will people from other sites where they obtained the links really convert? Sure it is not exact, but it will help you estimate if something can be of use to you or not.
QUALITY MUST BE INSPECTED AT ALL TIMES.
If you are dead serious about quality, you have to inspect at a regular basis. Find-out the different kind of links which other sites have. It is a good sign if they have a lot of inbound links. But even if they do, but a lot of them comes from questionable link building approach, then forget it. It is not worth it if they come from suspicious and offensive site, it might do you more harm than good.
WOULD YOU PUBLICIZE ON A SPECIFIC SITE?
This is not indication that you should spend for a link. This will just make you assess and weigh things to consider whether or not you should advertise and spend a bit more on a specific site. If in the end, you would want to, then think of how much and analyze why you should pay that amount to advertise? If it is because of a third party measure, it is not a good idea. Stop right there!
IN THE END, TRAFFIC IS NOT THE FINAL METRIC.
Not every site has traffic, and Not all of the brilliant web pages rank well.
RECOGNIZING THE INTENT RELEVANCE OF VISITORS
What could be the possibility of a site visitor looking for Chinese food will be convinced to book a flight to China? What is the possibility that a site visitor looking at a real estate site in California is dead serious in purchasing a property in California? This clearly shows the relevance of visitor intent.
KNOWING TRAFFIC INTENT.
It does follow that if a link has traffic it shows that it is a good link. But then again, having traffic is not always positive. It may be useless all because of the visitor’s intent. Why do the visitors stay in the site for quite a while? Know why and read below.
THE LINK CAMPAIGN THAT FAILED.
There was a campaign in the past that had an unbelievable result. It went viral because all the social media post caused so much traffic! The issue was that the site had so much links and traffics but they did not increase the sales. This means the recall of the brand was deficient.
You may ask how could this happen? Well, this is due to the visitor’s incorrect purpose. The lesson learned here is the fact that heavy traffic will not matter if the sales will remain the same. After all, hard work was meant for one thing and one thing only – sales!
THREE WAYS TO ANALYZE THE QUALITY OF THE LINK.
- First, did the link result for visitors to convert and become customers?
- Second, investigate the inbound and outbound links.
- The third, know the link’s usefulness. Understand the link’s connection and if it is really relevant.