Google and the internet has gone a long way since it started, but what is interesting is that, up to now, antiquated SEO strategies still are being widely used everywhere. It cause damages to search rankings and even conversion rates. What is really disturbing is the fact that the site owners do not even know that they are no longer effective.
So, what are these dreadful and useless SEO strategies that you should scrap for life?
1: USING KEYWORDS IN AN OUTWORN AND OLD FASHIONED MANNER.
During the past years, people publish numerous content centering at the identical keyword. Today, if that scheme is used, continually utilizing identical keywords would gravely influence website rankings. To address this, join together synonyms of your main keyword and do not repeat already used keywords. Also, check Google and do a simple search. You will immediately see the keywords related to your chosen topic. Then, you can utilize it in your blog.
2: CREATING SHORT AND SURFACE-LEVEL CONTENT.
Short content in SEO will bring you nowhere. Thus, the only way is to improve lengthy content.
Studies tells us that those content that has 2,000 to 3,000 words are the ones that got the most shared and which likewise got an awesome ranking. After BuzzSumo analyzed 100 million articles, it verifies the authenticity of the above statement. Meantime, Backclinko had its own research and found out that content that were on top of Google’s page are those articles that has more or less 2,000 words.
3: IRREGULAR POSTING OF CONTENT.
There is no way that Google will even notice your site if you only do irregular posting. Should you make it as constant, it is feeding Google about your site and thus, build your email list.
Hubspot discovered that if sites post more or less 16 times per month, maximum results will happen. A website will most likely have good traffic and awesome leads. That is the reason why you should use a schedule guideline.
4: FOCUSING ON NUMBERS INSTEAD OF EXCELLENCE.
Google wants to identify great content that deserves high ranking. Google Quality Rater Guidelines exhibited that the excellent pages are:
- The pages that hit are those that were well- thought of objectives and goals.
- The pages that showed expertise, plausibility, and reliability.
Improve a content that is brilliant compared to those on the first page of Google’s search outcome. That is the only way that Google will give you the ranking you always dreamt of.
5: PUBLICIZING IDENTICAL CONTENT.
SEMrush scanned more than a 100,000 websites, and discovered this on-page SEO error. Publishing identical content is a huge NO. Use Copyscape or any program that will tell you if there is a content identical to what you are about to publish online.
6: PURCHASING LINKS.
Purchasing links is one SEO old fashioned practice. Google finds this unacceptable. Websites that purchases links will be punished. For Google, every link is equated as a “vote of confidence.” Doing otherwise is a defiance to Google’s guidelines. The best and sincerest way of handling links is by consistently building a content that is truly worthy of being linked. Yes, it will take time, but it is worth the wait.
7: NEGLECTING THE REAL REVIEWS.
Many people, at least 70% of them, investigate a certain service or brand. It is disheartening to know that 61% of online reviews are bogus. Make sure that you are only getting authentic reviews and never concoct fake reviews in order to get favorable response from the public. Check reviews from actual people on sites such as Yelp, BBB, and many more.