9 Pointers When Writing New Content

Writing are words woven in sentences grouped together in a paragraph. It should also be captivating, inspiring, and informative. There should be substance for people to engage in reading it. Remember to make your content simple for easy comprehension. But the thing is, are people reading it?

Smart businessman thinking while writing on notebook at sidewalk cafe

The first step in writing is knowing your intent in writing the content. You need to create something that can gain your audience confidence. Read on and prepare to bedazzle your audience.

  • Talk like your audience is in front of you.

    • Catch their attention right away by asking questions. Choose words that is easy to recall and words that are common to them. Be careful and use only decent words. This will contribute to their trust. What your audience thinks about your content matters.
  • Every sentence,  and every paragraph should drift effortlessly.

    • First thing to write is the subject. Once that is established, everything else will drift effortlessly like a stream.
  • If you need to copy, copy the remarkable ones.

    • Copy from the brilliant minds and know their works by observing their language and the course of their phrases. From there, develop your own style.
  • Study how to come up with captivating headlines.

    • The headline is the first thing the readers see on a page. You’ve got to grab their interest very quickly before they think of leaving. Your headline should be able to convince them that the content is equally captivating.
  • Make a guide to prepare you to write.

    • This will organize the flow of your writing. Whatever bright idea you want to toss in, it can easily be added. This way, you can easily go back to your guide, and continue the wonderful flow you have already started.
  • Use distinct quotes and images in writing.

    • Attaching visuals always makes a writing more interesting. So, do not hesitate to utilize quotes, images, or memes. Your audience should be able to connect with your writing that they click and share. An example of a fine quote is, “You only live once, but if you do it right, once is enough.”
  • The shorter, the better sentences you have.

    • Never get carried away that you keep on writing run-on sentences or dragging paragraphs. Your audience will click away from your content, and that is for sure. Readability is something you should always consider when writing.
  • Think of using voice to text tools.

    • In the past, it used to be dictations that requires additional cost and that is quite a lot. Today, you can find it in your smartphone if not your PC. It can do the translation and transcribe for you, and everything is in it including cute emojis.
  • Just write away until the last punctuation, and editing can come later.

    • The most enjoyable ride is simply writing whatever comes to your mind, so continue until you are done. Editing in between will definitely destroy your momentum affecting the potency of your creativity.

Three words: practice, practice, practice. Putting together your thoughts into paragraphs is such a fulfilling moment. It is like building a house where you start from the ground to the roof. When you are done, a beautiful home greets you.

Stay Away from These 10 Bad Link Habits

Undoubtedly, links are one of the pillars of SEO. They are still an essential element for good ranking. You have to make sure you do not get bad links unless you would want Google to downgrade your site or take it down. Be familiar with bad links and what you can do to avoid them:

Link Building, Link Outreach, Offpage Seo, Marketing

Press Release Links

  • A long time ago, press release links are dependable not just because they are effortless to write. The same thing can be said about syndicating it and fielding them out in different sites. They guarantee hundreds of links that everyone was doing it. However, today it is called the link scheme that longer works.
  • What is safe is using the naked or branded URLS as your support text. Use one link that is from the contact domain of the press release.

Forum Links

  • Although, forum links are said to be bad, that is not entirely true if it comes from a respected user. Then, it is safe to use.
  • Don’t forget that Google is always on the lookout for shady and suspicious links so cut ties with these low-quality links.

Foreign Guestbook Links

  • Disavow anything that will cause you low rankings. An example is the foreign guestbook links simply because it can be manually placed assisted by a program.

NoFollow Links

  • Never play a trick on Google because trying to use an automated program will be surely discovered. Why is this? Well, nofollowing by itself is a mark especially when the links from various sites are nofollowed. Google could qualify it as spam.

NoFollow Social Bookmark Links

  • Google will assess this as devious and if you keep on doing this, you will be in big trouble. This, too, is manually made and is acknowledged as spammy. It is one of the so-called link scheme just like the press release links.

Directory Listings

  • If you think that directory listings will give you great Google ranking, it is a mistake. But if, you utilize natural links coming from the local SEO, that could give you a boost.

Blog Comments

  • In the past, blog comments were considered important. Again, this one was also overused and no longer works today.
  • The best way to manage blog comments is by present day relevant comments on present day relevant sites. Relevant is the keyword here.

 Links from Cheap Link Services

  • This is such a thoughtless SEO scheme. What is awful here is that its mark and order are detectable by Google’s algorithms. You must be cautious. You don’t know who are dealing with when signup for these services. Most of the time, their claims are far from the truth. You could be treading in dangerous ground.

 Links Built by Programs

  • Building links by the use of tools is no longer workable these days. If you think you can pull a fast one, well, Google is way ahead of you by utilizing various patterns created in its algorithm.

Now that you know the bad links, stay away from it and use only the good practices that will foster a positive reputation for your brand and your online rankings.

The Positive Effects of a Negative Review

Feedback, Opinion, Customer, Satisfaction, Review

You spent a lot of time planning, creating, researching, and you think that this time around you are going to be on top of the game. After everything you did, you suddenly got bad reviews!

Oh, no! It seems to be the end of the world for you because you felt that all those hard labor, money, and most of all the tremendous effort just went down the drain. You were lost. But listen, those negative things you’ve read actually helps your search engine rankings.

Negative reviews are actually an addition not a deduction.

  • You must have forgotten that Goggle does not only show the star for each review, it gives you the overall reviews. This increases the social confirmations which are good for your business. Whether it’s a good or bad review, it only shows that you are for real and the search engines know that.
  • Generally, customers do not read each comment. They browse through them and gauge if you have a large following and that will convince them to convert and buy.
  • A SEO criterion tells us that business is on top does receive bad reviews too. Furthermore, bad reviews can pave the way to improvement. Know that bad things can still turn to something good.

Bad Reviews can amplify how real you are.  

  • You cannot satisfy everyone, and that is a fact. If you have all the good reviews, then that can make customers wonder if you are for real.
  • Research shows that bad reviews are better than the phantasmagoric reviews. If your reviews are varied this means you are more believable than the good reviews. Customers tend to distrust the business when everything said about it are too favorable.
  • What is credible is a mixture of reviews, the good, the bad, and the ugly. This signifies that people are spending time in your site. Surely, this will affect your search engine rankings in good way because customers stayed at your page for longer periods.

Bad reviews are an opportunity to build a good relationship with your customers.

  • Bad reviews are there for you to rectify your mistakes in the case of customer service. They will sense that you care about their concern. If they see some improvements, they will believe you and would like to do business with you.
  • In the end, bad reviews are actually an opportunity to find a solution and mend the problem. That shows your customer and would-be customers that you are dealing with the bad reviews correctly.

Bad reviews give an accurate perspective of your business.

  • People grumble about the things they were expecting to get but didn’t. Pay attention to this letdown and make it an advantage. Let your customers know what you could tender and what you cannot. This indicates that you don’t want your customers to have false expectations. And that speaks well of your business.

 Bad Reviews will lead you to come up with great strategies.

  • Remember each of the bad reviews because it could help change the objectives of your SEO plan. Instead of sulking because of the bad things you read, ask yourself some questions like:
    • Did you deliver what the customer wants?
    • Did you promise something you did not do?
    • What are the questions asked by customers regarding your product or business?

 

 

How to Optimize Content Better

You probably know how to rank in search engines, and you have been adept in writing for algorithms and your audience. So now, what else can you do to make your audience know all about your brand? Read below to know more useful information that could help you land on the first page of Google’s search results.

adding contents on your website

  • Fantastic headline!

    • You’ve got to think of something catchy and creative as if saying, “hey, I’ve got something you want to know!” and move the reader to quickly click. But don’t stop in just that interesting headline, you’ve got to have that informative, fast-paced, and well thought of content that people would always want for more. Then, keep on doing what you are doing.
    • If you need help with your title, it is good idea to check an online tool like Portent’s title maker.
  • Know the latest.

    • If you want to grab the interest of your audience, do not write something that has been written before. Write what is more recent, and if you can, study the climate so you can write something new in advance. Be trendy, but try to be the first to write. That will make you interesting and relevant.
    • In researching on the trends, there are available tools both free and paid that you can use. The most popular one would be Google’s Keyword Planner.
  • Include quotes.

    • Revitalize your approach by utilize influencers whose views and opinions are taken to be authoritative and chose those with huge followings.
    • Do not mistake being popular to being able to influence people. Get someone who can influence people which means they have a great mind supported with a lot of experiences. This makes them credible that people will simply believe them. That is something you can bank on.
    • Utilize their quotes and put it in your content. You can also use any materials they have published. But do not fail to inform your influencer that you used something of his or her to your content.
  • Remember the role of SEO.

    • Being busy is not an excuse to forget the things you can accomplish to find the means to an awesome content traction. Think of the vital anchorage of SEO and that is meta tags. This is a brief extract of text that expresses what is on a page. I’m sure you could come up with awesome titles on your pages and meta descriptions.
  • Make sharing of your content simple.

    • Here are a few things to remember:
      • Make use of a static social share toolbar in each page ready to be used.
      • Place share buttons in every content or blog.
      • Get shared by asking your reader to like or share your content. You can start asking questions wherein a discussion can be inevitable. That will also give you shares.
      • Remember to place a CTA buttons so your content can be readily be shared. You can also try tweaking and if all others fail, for sure if you don’t give up you will find the right approach.

3 Important Things Your SEO Strategy Needs

While it is true that here are various SEO strategies, there is still a remaining basic strategy when it comes to developing strategies. Below are what every SEO Strategy needs. You should definitely look into the following:

  • MIND MAP

    • Mind map is a simple method to help you see everything all in one glance. Thinking in a non-linear way to make analysis, mixing of ideas and recall easier. This takes away tons of loads imposed on you so much so that thinking and conceptualizing in the final stage can be less complicated.
    • There are various mind mapping tools available online. If you are curious, the top leading software of this type is Mind Meister.
    • Millions of people use this, but of course there are also others out there like Mindmapping, MindManager, TheBrain. Choose whatever you prefer. The bottom line is that a mind mapping tool will help you to bring life to your thoughts and ideas.

Person Holding Black Pen and Book Near Pink Ceramic Mug

  • VISUAL PRESENTATION

    • Once everything is set on stone, the next step is making the proper documentation. Then, you can enumerate your objectives and the actions you need to do to fulfill them.
    • There are executions that has to come first and things that has to be done more than once to make sure they are polished.
    • Check out: Workzone, BasecampGoogle SheetsTrello, or other project management tools available.
    • All people involved in the project have to know the plan, understand the plan, and they should to be able to do some changes if need be.
    • Clarity is the first step to progress. That being said, you can try answering the questions below:
      • What duty goes to each person?
      • What are the duties that are done, planned, advanced, and those that needs to be done again?
      • Which should be the first to be followed?
  • PERCEPTION OF THE COMPANY

    • It does not matter whether you an in-house SEO or SEO outsource, what is important is that you have a firm perception of the company you are working with to make your SEO strategy works well. You should understand the strong capabilities you can cling to to have that SEO value. You should equally know the best for the company’s brand identity including all the obstacles you need to overcome.
    • Here are some elements you should keep in mind when improving your strategy:
    • What is your brand’s selling proposal?
      • Whatever you are selling, you have to know what makes your business different to make your strategy work. Then you will have an idea on how to do the different types of strong outreach that is relatable, what type of audiences you have that you want to nurture, and the kind of keywords you will be tracking.
    • What is the perspective of the company?
      • Knowing profitability is vital, but you have to go deeper than that. Look at the vision statement to build ideas that ultimately will serve as your guide en route to your objectives and metrics. Should your vision statement does not deliver, then, come up with a new one that you can use for your campaign.

How to Evaluate Your SEO Approach (Part 2)

As promised, here is part 2 on the guidelines on how to evaluate your SEO approach. At this point, I would like to talk about the significance of user engagement, better content, striking headlines and a lot more. Read all about it below:

Expanding Your SEO Strategy

  • Aim for a Better Standard!

    • What reigned before was the 500-word blog, but that is no longer true today. What prevails at this time, are the long contents because it has more chance to be more engross. And that will give you more chances to go deeper on your topic to give the best value to your audience. If you want Google to notice you, give the searchers what they are looking for.
    • Research reveals that longer content ranks higher on Google, and the minimal word count of 1,890 words usually lands in the top results.
    • The greater the linked keywords guarantees you that you are not doing keyword stuffing. This means you have immense chances of improving your ranking just by making use of relevant keywords.
    • Aside from building lengthier content, you can still improve the typical quality of your content by advising various kinds of content which includes: polls, surveys, infographics, quizzes, and other interactive content.
    • These connected essentials can help to retain people reading and staying in a prolonged period of time on your page. It has a big part in your ranking. Even your content team will be engrossed.

Person Holding Pen Near Macbook Pro

  • Track Your Links.

    • To make building link easier, create a firmer content to be your footing in your strategy. You need excellent links from various websites. You would also want to connect not just the main page, but the other pages of your site as well.
    • Then, keep track on who shared your link or who added your link on their site.
  • Intensify Your Titles to Increase Click-Through Rate.

    • The title of your content plays a decisive role because users react to the headline whether they click it or not. Now, you know why you should give more time to create an exciting headline.
    • There are tools available like the Headline Analyzer. Aside from it being free, it can do a real good job in ranking your headline that is based on particular elements like the type of words that were used. It tells you ways to improve your headlines by suggesting to get rid of some words.
  • Promote User Engagement.

    • To improve your rankings ask for a call to actions from your readers like interacting or commenting on what you have posted.
    • Gary Illyes of Google, a webmaster trends analyst, said that nurturing community can assist improve your rankings because people are not just reading, they also took the time to interact with it. This means, people stays longer in your site because they have found what they have been searching for.
    • Another important thing is beside call to action, ask a question at the end of your post so you can start a conversation with people.

The bottom line is daily analysis of your SEO strategy. That will assist to make things new, and keep an eye on important updates to prepare you to what is to come. Catch up on part 1 by clicking this link.

How to Evaluate Your SEO Approach (Part 1)

Your past SEO knowledge will not be of assistance to you today.

  • The reason is that Google and other search engines are continuously doing their adjustments to their ranking algorithms to develop the type of results they give to users. The goal of SEO is to be on the top of the list and this means you have to be on the first page in spite of the traffic.
  • Do not stop with your early success even if you have reached the top for several months or years, you just have to continuously develop your SEO approach. To do this, take the first step and analyze the part where you should improve. Examine your status and do the following guidelines below:

Evaluating Your SEO Strategy

  • Start with your link audit

    • Ask yourself these questions, what are the sources of the links? Are they credible sites? Because if they are not, then, they must be hurting the ranking of your site.
  • Examine Your Technical Side

    • Only start with this when you have finished the link audit.
    • Can the search engines crawl to your site?
    • Is the page load swift?
    • Is the content in particular order?
    • Are you prepared for the mobile platform? If your answer is no, then that can cause your ranking.
    • Do all your pages contain title tags and meta description?
    • Do your images suitable for alternative text?

Person Writing on a Notebook

  • Immerse More on Social Media and Content Marketing

  • Fixing your content scheme is more practical than adding a fresh content which admittedly is helpful, but when you deal with whatever you already have that needs a little bit of improvement can save you time and effort and is vitally important.
    • Be certain that you follow some guidelines:
      • Review all the spelling, punctuation, and grammar.
      • After analyzing and you realized that it gives no value to your target market, and then create more interesting content.
      • Find out if content is skillfully divided and has the correct internal linking.
    • The next best thing to do is to analyze your social media strategy and how you can integrate it in the overall approach.
    • Everything has to work out together; your social media undertakings should be able to build authority, trust, more traffic, and most importantly the appreciation of your brand.
  • Make sure you can answer all the Inquiries below to know if your strategy is working:

    • How big is the traffic from the referrals?
    • How big is the traffic from the organic search?
    • How many rankings convert over the years?
    • Do you own pages that do not create traffic?
    • What is your best demonstrated content? What about the least?
    • From being just mere web visitors, how many converted and became your customers?
    • Number of new links and citations earned since the last auditing?
    • Since you formally started, how’s your site’s progress and growth?

Wrap up!

These are the questions that will assist you in improving in all the needed areas. Hang in there, I will talk more about assessment and improvement on your SEO strategy, and that will be soon. Update: I posted part 2 right here!

SEO On-Site Factors That Matters (Part 2)

My previous post talked about SEO on-site factors. Here are more interesting matters that will help you reach your goal. Let us go on and discuss about the same topic. I will provide more tips on enhancing the given SEO factors.

  • User Engagement

    • Ultimately, we have got to design websites for search engines and people, and when you create your design for people, you will not go wrong if you verify your content and be objective about it.
    • Primarily ask yourself, is your content really absorbing? Is it exciting? Is it boring? What are your feelings upon reading your content?
    • User engagements are considered as a component for Google and other search engines. User signals is tremendous way to measure what kind of improvement you can still do for your site.

Person Using Ballpoint Pen

  • Pages per Session

  • The Pages per Session metric can determine how many pages a user viewed for every session before the user left the site. Find this metric and the usual duration of each session.
  • In the navigational viewpoint, this metric similarly shows us how gripping and collective your site truly is. Should you analyze this using the behavioral flow, it will guide you on what is contributing to your overall revenue and your possible conversions.
  • Additionally, this signifies how remarkable your articles are. Now, if a user views countless of articles in one session in your site, this tells you that you have satisfied their intent.
  • Pointers on how to optimize:
    • Find out the pages that has a high bounce rates and look for the possibilities to stimulate a longer session or if not, more pages-per-sessions.
    • Incorporate calls-to-action on pages to trigger conversions.
    • Come up with additional navigation options within the content, such as setting linked materials.
  • Bounce Rate

    • You can react to bounce rate positively or negatively and it rests on how you see it. The bottom line is your bounce rate demonstrates how satisfied users are in your landing page or website. High bounce rate tells you that your pages did not make it to the user’s intent, specifically in the pages in ecommerce. Meantime, it likewise shows you that the users got what they wanted and are gratified.
  • Pointers on how to optimize:
    • It would really be cool if you can tell a lead or a story with an amazing hook. For sure, it will work.
    • Remove completely interfering pages. You also don’t need pop-up ads, too.
    • Create your page load time.
    • Guarantee relevant to search inquiries.
  • Click-Through Rate

    • Your website listing is the initial link of a user to your website. Click CTR or Click-Through Rate to find-out if the initial link was accomplished. A low CTR tells you that your messaging is not pertinent to the user search. It also means that your meta description or title tag is not appealing to users.
  • Pointers on how to optimize:
    • Slide in the exact keywords in the meta descriptions and title tags and it is wise to make it bold.
    • Be certain that your tags have the right length so shortening it will not be necessary.

SEO On-Site Factors That Matters (Part 1)

Google and other search engines have restricted approach when it comes to rewards so there are only three ranking elements. Of course, links and publishing content are very much important; meanwhile, search engines have progressed to being complex. When you build and audit your website, analyze the SEO on-site factors that matters the most.

Woman Typing on Laptop

  • Content
    • While content is the king it just isn’t enough to help your site ranking for the keyword terms which it wanted to reach.
    • A research has showed that 91% of online content does not create traffic from Google. Isn’t it about time that we learn about producing content that search engines can recognize?
  • Content Relevancy to User Intent
    • Understand user intent so we can develop your search engine. In fact, a large part of Google ranking mobility was because of the algorithm changes.
    • Google’s algorithms are just awesome and it works hard to know the definitions of syntax and searches. Everybody is aware of the bonuses when we discuss answer boxes, knowledge panels, and more definite search results for broad tail queries.
    • Actually, pertinent content to user intent can be argued to be the greatest critical element. This is due to the fact that it has no bearing to a search, thus, making it undervalued.
    • Manner of Optimizing
      • First, determine your keywords. Is it navigational? Is it educational? Or is it for shopping purposes?
      • Analyze the SERP of these keywords and know the type of content ranks.
      • Study the resemblances of a word, phrase, a sentence, or text to that keyword and optimize content by the usage of the mentioned terms.
    • Powerful Content
      • A lengthy form or powerful content can address many of the user concerns at the same time sharing ingenious point of view on a certain topic. Search engines supports that and same goes to the various educational user searches.
      • Hubspot reports that the content that contains between 2,250 and 2,500 words has a big chance of having foremost organic traffic. It is the coolest place to be for SEO, in spite of the long pages containing over 2,500 words can be all worth it.
      • Mastering your topic gives a lot of advantages for SEO but more than that, you become a thought leader in the industry and that will definitely lead to a lot of potentiality.
    • How to Optimize
      • Get to know all the top ranking pages using a target keywords and analyze the contents. Escalate semantically linked keywords to give more data about a topic and make sub-topics.
      • Make sure you answer all the inquiries about a certain topic.
    • Organize Content
      • Disregarding the escalation of semantic analysis, SEO tags will stay to participate in the important role in content building.
      • Optimizing header tags and title tags can help you. Let us go over the following:
        • To impart the syntax and intent of your webpage details.
        • Organizing your details to make it easier for search engines and users to read.
        • Enabling pages to be analyzed more favorably.
      • How to Optimize
        • Integrate focus keywords into title tags, URL slug, and descriptions.
        • Create header sections using associated keywords such as H1 to H6.

SEO Keyword Research Tools That Are Absolutely Free

Keyword research is an SEO important basic step. We always think that to “make a great content” is the best strategy. Well, you are forgetting something: the keywords. Whenever people think of keyword research, they will not hesitate and go directly to Google Ads Keywords.

Macbook Air on Grey Wooden Table

However, Google has its limitations. There are other keyword research tools waiting to be considered by you. Let us begin the hunt!

  • Tagcrowd
    • You have to analyze your competitor’s content to come up with the proper keyword research. Of course there are tools that could do that for you, but with a price. Here is a great choice, TagCrowd.
    • TagCrowd can help you picture word frequency by just doing word/text/tag clouds. This will readily assist you to know your competitor’s keyword strategy, and that is for free!
    • TagCrowd is uncomplicated to use. There are several ways to build up and study content: simply paste the page text, upload a file, and paste the webpage URL. Pretty easy, huh?
  • Keywords Everywhere
    • This is an add-on free browser for Chrome and Firefox. They gather facts coming from over 15 most popular keyword tools. This includes
    • Ubersuggest, Answer the Public, Google Search, Google Analytics, and Search Console, but there are more out there. When you try to search in Google, Keywords Everywhere will give you the basic but practical data.
    • What is really cool about Keywords Everywhere, despite the fact that they get their data from a number of sources, they make sure it is easy for you to get the data that you need. Simply download it in PDF, CSV, or Excel file format. Keywords Everywhere was made by people who did Keyword Keg.
  • Merchant Words
    • This will wonderfully work for you if you are one of the Amazon store owner. This great keyword research tool gathers data from more than 1 billion confirmed Amazon searches globally. The keyword data are from the shopper searches in the Amazon search bar.
    • Try out Merchant Words which is for free having least number of keywords. Now, the paid version is $30.00/month that is for U.S. data, and $60.00 if you opt for a bigger audience. The fee includes endless searches and CSV downloads. To top it all, a 24/7 customer service is at your service.
  • PinterestKeywordTool
    • Everyone awaits Linkedln keyword but while we do, let’s consider another keyword research solution which is from the popular social media platform, Pinterest.
    • It might seem spammy in the beginning but it isn’t. To be honest, PinterestKeywordTool does not give out a lot of useful keyword data and we are talking about difficulty in ranking and search volume here. What it can give you though is what is the popular keyword in Pinterest and if there are keywords you can use.
  • Guru
    • It collects the results from Bing, Google, and e-commerce sites like Amazon and eBay. When you type, immediately the results shows and its basis is real-time. Keyword. Guru will not give you specifications of the keyword search volume but it can give you the average searches. Use the real search results so you will know which of the keyword phrases are always being utilize.