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Carmel

3 Important Things Your SEO Strategy Needs

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While it is true that here are various SEO strategies, there is still a remaining basic strategy when it comes to developing strategies. Below are what every SEO Strategy needs. You should definitely look into the following:

  • MIND MAP

    • Mind map is a simple method to help you see everything all in one glance. Thinking in a non-linear way to make analysis, mixing of ideas and recall easier. This takes away tons of loads imposed on you so much so that thinking and conceptualizing in the final stage can be less complicated.
    • There are various mind mapping tools available online. If you are curious, the top leading software of this type is Mind Meister.
    • Millions of people use this, but of course there are also others out there like Mindmapping, MindManager, TheBrain. Choose whatever you prefer. The bottom line is that a mind mapping tool will help you to bring life to your thoughts and ideas.

Person Holding Black Pen and Book Near Pink Ceramic Mug

  • VISUAL PRESENTATION

    • Once everything is set on stone, the next step is making the proper documentation. Then, you can enumerate your objectives and the actions you need to do to fulfill them.
    • There are executions that has to come first and things that has to be done more than once to make sure they are polished.
    • Check out: Workzone, Basecamp, Google Sheets, Trello, or other project management tools available.
    • All people involved in the project have to know the plan, understand the plan, and they should to be able to do some changes if need be.
    • Clarity is the first step to progress. That being said, you can try answering the questions below:
      • What duty goes to each person?
      • What are the duties that are done, planned, advanced, and those that needs to be done again?
      • Which should be the first to be followed?

  • PERCEPTION OF THE COMPANY

    • It does not matter whether you an in-house SEO or SEO outsource, what is important is that you have a firm perception of the company you are working with to make your SEO strategy works well. You should understand the strong capabilities you can cling to to have that SEO value. You should equally know the best for the company’s brand identity including all the obstacles you need to overcome.
    • Here are some elements you should keep in mind when improving your strategy:
    • What is your brand’s selling proposal?
      • Whatever you are selling, you have to know what makes your business different to make your strategy work. Then you will have an idea on how to do the different types of strong outreach that is relatable, what type of audiences you have that you want to nurture, and the kind of keywords you will be tracking.
    • What is the perspective of the company?
      • Knowing profitability is vital, but you have to go deeper than that. Look at the vision statement to build ideas that ultimately will serve as your guide en route to your objectives and metrics. Should your vision statement does not deliver, then, come up with a new one that you can use for your campaign.
Carmel

How to Evaluate Your SEO Approach (Part 2)

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As promised, here is part 2 on the guidelines on how to evaluate your SEO approach. At this point, I would like to talk about the significance of user engagement, better content, striking headlines and a lot more. Read all about it below:

Expanding Your SEO Strategy

  • Aim for a Better Standard!

    • What reigned before was the 500-word blog, but that is no longer true today. What prevails at this time, are the long contents because it has more chance to be more engross. And that will give you more chances to go deeper on your topic to give the best value to your audience. If you want Google to notice you, give the searchers what they are looking for.
    • Research reveals that longer content ranks higher on Google, and the minimal word count of 1,890 words usually lands in the top results.
    • The greater the linked keywords guarantees you that you are not doing keyword stuffing. This means you have immense chances of improving your ranking just by making use of relevant keywords.
    • Aside from building lengthier content, you can still improve the typical quality of your content by advising various kinds of content which includes: polls, surveys, infographics, quizzes, and other interactive content.
    • These connected essentials can help to retain people reading and staying in a prolonged period of time on your page. It has a big part in your ranking. Even your content team will be engrossed.

Person Holding Pen Near Macbook Pro

  • Track Your Links.

    • To make building link easier, create a firmer content to be your footing in your strategy. You need excellent links from various websites. You would also want to connect not just the main page, but the other pages of your site as well.
    • Then, keep track on who shared your link or who added your link on their site.

  • Intensify Your Titles to Increase Click-Through Rate.

    • The title of your content plays a decisive role because users react to the headline whether they click it or not. Now, you know why you should give more time to create an exciting headline.
    • There are tools available like the Headline Analyzer. Aside from it being free, it can do a real good job in ranking your headline that is based on particular elements like the type of words that were used. It tells you ways to improve your headlines by suggesting to get rid of some words.

  • Promote User Engagement.

    • To improve your rankings ask for a call to actions from your readers like interacting or commenting on what you have posted.
    • Gary Illyes of Google, a webmaster trends analyst, said that nurturing community can assist improve your rankings because people are not just reading, they also took the time to interact with it. This means, people stays longer in your site because they have found what they have been searching for.
    • Another important thing is beside call to action, ask a question at the end of your post so you can start a conversation with people.

The bottom line is daily analysis of your SEO strategy. That will assist to make things new, and keep an eye on important updates to prepare you to what is to come. Catch up on part 1 by clicking this link.

Carmel

How to Evaluate Your SEO Approach (Part 1)

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Your past SEO knowledge will not be of assistance to you today.

  • The reason is that Google and other search engines are continuously doing their adjustments to their ranking algorithms to develop the type of results they give to users. The goal of SEO is to be on the top of the list and this means you have to be on the first page in spite of the traffic.
  • Do not stop with your early success even if you have reached the top for several months or years, you just have to continuously develop your SEO approach. To do this, take the first step and analyze the part where you should improve. Examine your status and do the following guidelines below:

Evaluating Your SEO Strategy

  • Start with your link audit

    • Ask yourself these questions, what are the sources of the links? Are they credible sites? Because if they are not, then, they must be hurting the ranking of your site.

  • Examine Your Technical Side

    • Only start with this when you have finished the link audit.
    • Can the search engines crawl to your site?
    • Is the page load swift?
    • Is the content in particular order?
    • Are you prepared for the mobile platform? If your answer is no, then that can cause your ranking.
    • Do all your pages contain title tags and meta description?
    • Do your images suitable for alternative text?

Person Writing on a Notebook

  • Immerse More on Social Media and Content Marketing

  • Fixing your content scheme is more practical than adding a fresh content which admittedly is helpful, but when you deal with whatever you already have that needs a little bit of improvement can save you time and effort and is vitally important.
    • Be certain that you follow some guidelines:
      • Review all the spelling, punctuation, and grammar.
      • After analyzing and you realized that it gives no value to your target market, and then create more interesting content.
      • Find out if content is skillfully divided and has the correct internal linking.
    • The next best thing to do is to analyze your social media strategy and how you can integrate it in the overall approach.
    • Everything has to work out together; your social media undertakings should be able to build authority, trust, more traffic, and most importantly the appreciation of your brand.

  • Make sure you can answer all the Inquiries below to know if your strategy is working:

    • How big is the traffic from the referrals?
    • How big is the traffic from the organic search?
    • How many rankings convert over the years?
    • Do you own pages that do not create traffic?
    • What is your best demonstrated content? What about the least?
    • From being just mere web visitors, how many converted and became your customers?
    • Number of new links and citations earned since the last auditing?
    • Since you formally started, how’s your site’s progress and growth?

Wrap up!

These are the questions that will assist you in improving in all the needed areas. Hang in there, I will talk more about assessment and improvement on your SEO strategy, and that will be soon. Update: I posted part 2 right here!

Carmel

SEO On-Site Factors That Matters (Part 2)

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My previous post talked about SEO on-site factors. Here are more interesting matters that will help you reach your goal. Let us go on and discuss about the same topic. I will provide more tips on enhancing the given SEO factors.

  • User Engagement

    • Ultimately, we have got to design websites for search engines and people, and when you create your design for people, you will not go wrong if you verify your content and be objective about it.
    • Primarily ask yourself, is your content really absorbing? Is it exciting? Is it boring? What are your feelings upon reading your content?
    • User engagements are considered as a component for Google and other search engines. User signals is tremendous way to measure what kind of improvement you can still do for your site.

Person Using Ballpoint Pen

  • Pages per Session

  • The Pages per Session metric can determine how many pages a user viewed for every session before the user left the site. Find this metric and the usual duration of each session.
  • In the navigational viewpoint, this metric similarly shows us how gripping and collective your site truly is. Should you analyze this using the behavioral flow, it will guide you on what is contributing to your overall revenue and your possible conversions.
  • Additionally, this signifies how remarkable your articles are. Now, if a user views countless of articles in one session in your site, this tells you that you have satisfied their intent.
  • Pointers on how to optimize:
    • Find out the pages that has a high bounce rates and look for the possibilities to stimulate a longer session or if not, more pages-per-sessions.
    • Incorporate calls-to-action on pages to trigger conversions.
    • Come up with additional navigation options within the content, such as setting linked materials.

  • Bounce Rate

    • You can react to bounce rate positively or negatively and it rests on how you see it. The bottom line is your bounce rate demonstrates how satisfied users are in your landing page or website. High bounce rate tells you that your pages did not make it to the user’s intent, specifically in the pages in ecommerce. Meantime, it likewise shows you that the users got what they wanted and are gratified.
  • Pointers on how to optimize:
    • It would really be cool if you can tell a lead or a story with an amazing hook. For sure, it will work.
    • Remove completely interfering pages. You also don’t need pop-up ads, too.
    • Create your page load time.
    • Guarantee relevant to search inquiries.

  • Click-Through Rate

    • Your website listing is the initial link of a user to your website. Click CTR or Click-Through Rate to find-out if the initial link was accomplished. A low CTR tells you that your messaging is not pertinent to the user search. It also means that your meta description or title tag is not appealing to users.
  • Pointers on how to optimize:
    • Slide in the exact keywords in the meta descriptions and title tags and it is wise to make it bold.
    • Be certain that your tags have the right length so shortening it will not be necessary.
Carmel

SEO On-Site Factors That Matters (Part 1)

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Google and other search engines have restricted approach when it comes to rewards so there are only three ranking elements. Of course, links and publishing content are very much important; meanwhile, search engines have progressed to being complex. When you build and audit your website, analyze the SEO on-site factors that matters the most.

Woman Typing on Laptop

  • Content
    • While content is the king it just isn’t enough to help your site ranking for the keyword terms which it wanted to reach.
    • A research has showed that 91% of online content does not create traffic from Google. Isn’t it about time that we learn about producing content that search engines can recognize?
  • Content Relevancy to User Intent
    • Understand user intent so we can develop your search engine. In fact, a large part of Google ranking mobility was because of the algorithm changes.
    • Google’s algorithms are just awesome and it works hard to know the definitions of syntax and searches. Everybody is aware of the bonuses when we discuss answer boxes, knowledge panels, and more definite search results for broad tail queries.
    • Actually, pertinent content to user intent can be argued to be the greatest critical element. This is due to the fact that it has no bearing to a search, thus, making it undervalued.
    • Manner of Optimizing
      • First, determine your keywords. Is it navigational? Is it educational? Or is it for shopping purposes?
      • Analyze the SERP of these keywords and know the type of content ranks.
      • Study the resemblances of a word, phrase, a sentence, or text to that keyword and optimize content by the usage of the mentioned terms.
    • Powerful Content
      • A lengthy form or powerful content can address many of the user concerns at the same time sharing ingenious point of view on a certain topic. Search engines supports that and same goes to the various educational user searches.
      • Hubspot reports that the content that contains between 2,250 and 2,500 words has a big chance of having foremost organic traffic. It is the coolest place to be for SEO, in spite of the long pages containing over 2,500 words can be all worth it.
      • Mastering your topic gives a lot of advantages for SEO but more than that, you become a thought leader in the industry and that will definitely lead to a lot of potentiality.
    • How to Optimize
      • Get to know all the top ranking pages using a target keywords and analyze the contents. Escalate semantically linked keywords to give more data about a topic and make sub-topics.
      • Make sure you answer all the inquiries about a certain topic.
    • Organize Content
      • Disregarding the escalation of semantic analysis, SEO tags will stay to participate in the important role in content building.
      • Optimizing header tags and title tags can help you. Let us go over the following:
        • To impart the syntax and intent of your webpage details.
        • Organizing your details to make it easier for search engines and users to read.
        • Enabling pages to be analyzed more favorably.
      • How to Optimize
        • Integrate focus keywords into title tags, URL slug, and descriptions.
        • Create header sections using associated keywords such as H1 to H6.
Carmel

SEO Keyword Research Tools That Are Absolutely Free

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Keyword research is an SEO important basic step. We always think that to “make a great content” is the best strategy. Well, you are forgetting something: the keywords. Whenever people think of keyword research, they will not hesitate and go directly to Google Ads Keywords.

Macbook Air on Grey Wooden Table

However, Google has its limitations. There are other keyword research tools waiting to be considered by you. Let us begin the hunt!

  • Tagcrowd
    • You have to analyze your competitor’s content to come up with the proper keyword research. Of course there are tools that could do that for you, but with a price. Here is a great choice, TagCrowd.
    • TagCrowd can help you picture word frequency by just doing word/text/tag clouds. This will readily assist you to know your competitor’s keyword strategy, and that is for free!
    • TagCrowd is uncomplicated to use. There are several ways to build up and study content: simply paste the page text, upload a file, and paste the webpage URL. Pretty easy, huh?
  • Keywords Everywhere
    • This is an add-on free browser for Chrome and Firefox. They gather facts coming from over 15 most popular keyword tools. This includes
    • Ubersuggest, Answer the Public, Google Search, Google Analytics, and Search Console, but there are more out there. When you try to search in Google, Keywords Everywhere will give you the basic but practical data.
    • What is really cool about Keywords Everywhere, despite the fact that they get their data from a number of sources, they make sure it is easy for you to get the data that you need. Simply download it in PDF, CSV, or Excel file format. Keywords Everywhere was made by people who did Keyword Keg.
  • Merchant Words
    • This will wonderfully work for you if you are one of the Amazon store owner. This great keyword research tool gathers data from more than 1 billion confirmed Amazon searches globally. The keyword data are from the shopper searches in the Amazon search bar.
    • Try out Merchant Words which is for free having least number of keywords. Now, the paid version is $30.00/month that is for U.S. data, and $60.00 if you opt for a bigger audience. The fee includes endless searches and CSV downloads. To top it all, a 24/7 customer service is at your service.
  • PinterestKeywordTool
    • Everyone awaits Linkedln keyword but while we do, let’s consider another keyword research solution which is from the popular social media platform, Pinterest.
    • It might seem spammy in the beginning but it isn’t. To be honest, PinterestKeywordTool does not give out a lot of useful keyword data and we are talking about difficulty in ranking and search volume here. What it can give you though is what is the popular keyword in Pinterest and if there are keywords you can use.
  • Guru
    • It collects the results from Bing, Google, and e-commerce sites like Amazon and eBay. When you type, immediately the results shows and its basis is real-time. Keyword. Guru will not give you specifications of the keyword search volume but it can give you the average searches. Use the real search results so you will know which of the keyword phrases are always being utilize.
Carmel

SEO Elements to Firmly Follow this 2019

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Last year, there were thrilling changes in how Google ranks its sites. Previously, the links are biggest ranking factor. But today, that is no longer the case. For your covenience, below are the SEO elements to firmly follow this year:

  • Understand the Structured Data

Structured Data terrifying in the beginning, but if you will try, it is not difficult to know how it works. Just copy, paste and use it.

  • Refrain from structured data error
  • There are a great number of sites that were penalized because of their incorrect implementation of structured data. And even if you did not really intend to, you get castigated just the same. It is always good to be careful.
  • That being said, here are the standard structured data errors you need to stay away from:
    • Violates a definite data type of Google’s Guidelines.
    • Violates Google’s Structured Data Customary Specifications.
    • The structured data and the on-page content are not equivalent.
    • Unsuitable usage of structured data.

Utilizing shortcuts and taking the privilege called manipulative behavior.

Black recording Microphone

  • Know Podcasts

Podcasts has became such a favored technique to utilize content. Find out if your would-be customers are tuning in to podcasts that has to do with your field. If so, try all means to reach them.  It could be by using sponsorship, by motivating a particular content that is appealing, or taking a role on the podcast. It is a digital audio file found in the internet waiting to be downloaded by any device that a subscriber can systematically receive. That being said, podcast can be a great way to add in your content marketing.

  • Increase your Content Focus

It is possible that content is the greatest piece of marketing in 2019. If that is not your focus, then you might have to pay a huge price for it. 2018 saw a tremendous number of sites that lost painfully in their ranking. This shows you that there is no way out in producing the coolest content you could ever think of.

The ultimate outcome is the fact that pages do get great ranking due to the websites link to the pages. This goes to show that those said pages achieved to settle a problem. Nobody would link to a web page just because of its keyword relevance.

  • Boost SEO Image

Treat your images the same way you treat your heading elements and title because they all are responsible in making the page rank better. Images likewise amplify your ranking standing by being in the enhanced listings.

  • Who does not love the step by step guide? Screenshots and illustrations assist a whole lot and Google tends to use images in enhanced listings. Even just one image that tells something could get you to the top ranking.
  • One reason that could slow down your rankings and sale could be because your images are defined by megabytes. This will give you heavy images and that is equivalent to higher bandwidth on your server. Surely, you will have to pay extra charges to the web host. Apart from this, it will be one of the factors why your server will greatly slow down. This occurs when visitors simultaneously come to your site.
Carmel

SEO Guide for Micro Enterprises (Part 1)

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It will be wise for you to know the essentials of SEO. To help you, here are the topmost principles of SEO that micro enterprise owners need to be aware of. All you have to do is to understand and you are on your way to a better SEO result. So let’s go over them:

  • How can they affect search?
  • What are the directions?
  • Learn how to plan or get someone who can do it for you.

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It is helpful to grasp the fundamental terms and use them. But it should not stop from there, you should also understand the principles.

  • User Intent
  • Content is not the king. The user intent is. That does not mean that you will do away with your content because it is still part of the whole SEO activity. But before you venture into that, ask yourself this simple question, “what type of content will really and truly get me to do the search engine user’s intent?”
  • The answer is simple. If users want to search for “sandals,” it is obvious that they have the intention of purchasing. Now, think, how many websites are there where people can buy sandals? Pretty sure, there is a great number of sites out there.
  • Let us consider your intent. Okay, you are selling sandals and the users simply searched for sandals in the search engine and you are not really certain of its intent. We also talked about the intent which is of course to buy sandal. Obviously, there are thousands of sites that Google can choose that can fulfill that intent. Despite that, a research clearly showed that users are not just drawn in purchasing sandals.
  • Google’s concern is not on your intent, but that of the searcher’s.
    • A site that considers the searcher’s intent more has a higher chance of ranking high with Google because you have fulfilled the user’s intent. This goes to show, that yes, you have the searcher’s intent and it was fulfilled by the help of your well-thought of and well-written content. And that, is a sure fire winner!
  • Local SEO
  • If you are considering the local market, you probably know, if not, heard about the SEO strategies. Understand that your SEO should look after local suitableness than the whole site’s dependability.
    • You might look at it as giving more significance to the local nature of links as against the volume that you need to ensure your on-site visibility that reinforced your location. You do not have to fill your city more than you should when it comes to content.
    • What you do need to focus on are:
      • Looking for an administrative layout that serves your purpose and placing it in the varied pages.
      • Putting a Google Map of your business on your contact page.
      • Acknowledging your micro enterprises on Bing Places.
      • Studying your other micro enterprises listing apart from Google and Bing.

As far as your link efforts are concerned, zero-in on the undersized local papers instead of the larger sites. This is not to keep you away from huge chances, it is just that it will take more of your time and effort and might even have an end result of the downturn of your returns. There is also a continuation of this post. Part 2 of this article is posted right here.

 

Carmel

5 SEO Terms to Ditch Right Now & 5 New Terms to Focus On

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Do you know Godfather III, Pretty Woman, Mariah Carey, and Honda Civic? What is common among them? The answer is simple: after 20 long years, they are still known. It is the same with SEO! There would be SEO phrases that are trendy. Additionally, there are SEO phrases that we should eliminate.

Outdated phrases to eliminate now:

  • SEO

    • It has many names such as “search engine placement,” though none of these titles was embedded in the minds of people. Truthfully, it is just SEO who were and still is remembered and used.
    • Does it describe what content marketers and search engine actually do? Does most people really do just mere optimization for search engines?

  • Link Building

    • It is a process of gaining hyperlinks that are from other websites going to your
      website. This is the reason why it is often being changed and now creating top quality links is a must.
    • The only hindrance here is that there is no simple direction saying what can be done and what cannot be done.
    • The funny thing is that there are more things that cannot be done compared to what can be done. It is very cunning that the word should be replaced by something that is has more positivity linking habits.
  • Black hat SEO is so antiquated!
    • To start with, algorithm revision will take away the bad schemes. And so, the sites that continuously use the term instantly plummeted down in ratings. Another aspect is that the experience of the users will diminish that despite the high rankings, and it will no longer matter.
  • White hat SEO means the usage of optimization schemes and capabilities that enhances your ranking in the user-friendly SERP results.
    • Meantime, it does continue to be truthful by following the guidelines of search engines. It is the only process that is constant and shows to be rewarding not only to your website but your brand and your business, too.
  • SEO Hacks is exactly as it sound, negative! Honestly, there is really no SEO “black hat” or “white hat.”
    • In general, it is an unofficial encroachment that infringes another person’s personal information in the intention of exploiting it. It likewise means altering a definite system if not, messing around the security features.

Black Farmed Eyeglasses in Front of Laptop Computer

Meanwhile, here are the SEO phrases you should use:

  • Content marketing

    • It is the “in thing” when it pertains to marketing. What is potent is the
      combination of Content Marketing and SEO to assure success to those companies who uses this strategy.

  • SEO copywriting

    • It is a type of writing that makes use of key words. We are talking about the
      words that users type in the search box to attain high ranking which the search results can show.

  • Artificial intelligence

    • It is the building of intelligent machines. We are talking about voice search, content robots, and voice assistants that alters our search experience. It consists of speech recognition, learning, problem solving and planning.

  • Virtual reality

    • It could possibly be the subsequent technology that could perfectly mix together. Virtual reality plus content could meet the virtual goals that perhaps is inconceivable but obtainable.

  • Trust building.

    • It is a phrase that should not be forgotten. This signifies that you concentrate
      on the user and the audience. Begin to build the user’s trust by simply helping them.

SOURCE: (1)

Carmel

Facts to Consider Before Making Important Changes in Your Website Part 1

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With all the changes in the SEO world, you know that you need to be at par with the rest of your competitor if not, surpass them. You may also realized that your design is not a good fit for your purpose. Therefore, it is time for a change but, hold it right there.

Gray Laptop Computer Showing Html Codes in Shallow Focus Photography

Before you do so, you need to examine the current status of your website. Review the defects, potentials, strengths, and other options. You should be able to know the things to stay and what should be removed. In spite of the changes, your ranking should not decline at all. There are 2 things you should consider before you make any changes:

Site Architecture.

  • Assess the arrangement of the pages and there are two things to study:
    • Go on with the current site architecture and never lose your rankings.
    • Having said that, keep your present site architecture which will mean that you will have to use the same URLS and the classifications. That is, of course if you will not change your web pages. Should you want to merge web pages, then chose the most marketable URL and redirect the former URLS to the one you have now.
  • Just remember to be cautious, you should be aware that 301 redirects can only be done if the pages of which are almost the same with each other. If they are not a good match, for sure, it will result to a critical ranking.
  • Overhaul the old framework to enhance your rankings.

 

Enhance the Site Architecture.

  •  Some people thinks that a “flat site architecture” has a better chance in ranking. A flat architecture means that each page may be reached in one, two, or three links. The web pages of course will not be categorized. Here, all pages is to be crawled and indexed to have a fair chance in ranking.
  •  A flat site framework may not be a good idea because a website ranks for a lot of phases.
  • Contradictory pages are possibly great for unlike phrases. What is practicable is arranging the website in different classification. Hence, if you want to enhance your website, examine your website’s architecture, you might be able to discover some more things you need to change or improve. If the case is disorganization, then it is time to upgrade your site with an awesome category structure that will definitely work better.
  • It will be real cool if you have systematized content because it could make your ranking possibly better. The reason for this is simple, if you have arranged within the categories, everything will interlinked which will have a considerable context to each other.
  • A carefully deliberated category page is a good page to answer all the general questions.

 During a Google Webmaster office-hours hangout, John Mueller shared the importance of NOT using a noindex,follow tag:

 “So it’s kind of tricky with noindex. Which I think is somewhat of a misconception in general with the SEO community, in that, with a noindex and follow, it’s still the case that we see the noindex.

And in a first step we say ok we don’t want this page shown in the search results. We’ll still keep it in our index. We just won’t show it. And then we can follow those links.

But if we see the noindex there for longer then we think, this page really doesn’t want to be used in search. So we will remove it completely. And that we won’t follow the links, either.”

…noindex and follow is essentially kind of the same as a noindex, nofollow.”

If you want to watch the complete Google Hangout discussion, click here. If you want to jump directly to the second part, you can do so by clicking this link!

SOURCE: (1)