While it is true that here are various SEO strategies, there is still a remaining basic strategy when it comes to developing strategies. Below are what every SEO Strategy needs. You should definitely look into the following:
- Mind map is a simple method to help you see everything all in one glance. Thinking in a non-linear way to make analysis, mixing of ideas and recall easier. This takes away tons of loads imposed on you so much so that thinking and conceptualizing in the final stage can be less complicated.
- There are various mind mapping tools available online. If you are curious, the top leading software of this type is Mind Meister.
- Millions of people use this, but of course there are also others out there like Mindmapping, MindManager, TheBrain. Choose whatever you prefer. The bottom line is that a mind mapping tool will help you to bring life to your thoughts and ideas.
- Once everything is set on stone, the next step is making the proper documentation. Then, you can enumerate your objectives and the actions you need to do to fulfill them.
- There are executions that has to come first and things that has to be done more than once to make sure they are polished.
- Check out: Workzone, Basecamp, Google Sheets, Trello, or other project management tools available.
- All people involved in the project have to know the plan, understand the plan, and they should to be able to do some changes if need be.
- Clarity is the first step to progress. That being said, you can try answering the questions below:
- What duty goes to each person?
- What are the duties that are done, planned, advanced, and those that needs to be done again?
- Which should be the first to be followed?
PERCEPTION OF THE COMPANY
- It does not matter whether you an in-house SEO or SEO outsource, what is important is that you have a firm perception of the company you are working with to make your SEO strategy works well. You should understand the strong capabilities you can cling to to have that SEO value. You should equally know the best for the company’s brand identity including all the obstacles you need to overcome.
- Here are some elements you should keep in mind when improving your strategy:
- What is your brand’s selling proposal?
- Whatever you are selling, you have to know what makes your business different to make your strategy work. Then you will have an idea on how to do the different types of strong outreach that is relatable, what type of audiences you have that you want to nurture, and the kind of keywords you will be tracking.
- What is the perspective of the company?
- Knowing profitability is vital, but you have to go deeper than that. Look at the vision statement to build ideas that ultimately will serve as your guide en route to your objectives and metrics. Should your vision statement does not deliver, then, come up with a new one that you can use for your campaign.