Not just hundreds of thousands but millions of founders and marketers avoid utilizing SEO despite the numerous advocates that vows for its efficiency and probable ROI.
The explanation for this is that many people, especially that newbies, have issues concerning SEO.
- Every businessman, most especially the newbies will always think of their return of investment or ROI. Expanding your search presence is a good move, but you should know in advance that it will take some time;
- So, be prepared to be patient and wait for your ranking to rise. Aside from that, there is not assurance that you get more traffic. Over and above these concerns, there is the conversion rates that you should deal with.
- These concerns are real, but only to a certain degree. You must not forget that SEO is an approach that is adjustable and intentionally for a long period. If it seemed that there is no good result after a few months, then think of another strategy and/or boost your SEO approach. Who knows, you might be surprise get a favorable outcome.
- Time Investment
- It was previously acknowledged that SEO is a long term approach. There is no telling on how many months it takes to see results. Having said that, there is a need for optimization and or that effort could mean a lot of money should you consider of working with an SEO company. Remember, you can be short of people and that will mean you need to do most of the work that you will find it impossible to learn much more practice SEO.
- Technical SEO
- If you are doubtful of SEO, then sure, you have no experience neither you have the knowledge of it technically. Not knowing alone can make a person afraid but, you could always learn it one day at a time just by researching. That is the only way that you will not feel so terrified.
- Fines are horrifying not just for newbies but for experts as well. The arrival of Penguin, which takes care of the high standard links and Panda, whose role is to analyse the content and monitor different matters concerning the content makes the newbies all the more scared in using SEO.
- Google surely does manual actions but only if the website is habitually manipulating the ranking. It is Google’s means of downgrading if not, taking away web pages or even the whole websites to punish the wrong doing of a site. But if you have no intention of doing such things, then there is nothing to be scared of.
- Public View
- New business owners start to worry once their customers learn that they utilized SEO to gain traffic. In that scenario, they feel that it might seem as a cheap ploy that may earn distrust and could result to losing their audience.
- This could be the climate way back 1999. Today, it is much too different, SEO sells value, and not gimmickry. SEO has indeed created a more credible image because it is now focused on brilliant content that they can offer their chosen market.
- The Keywords
- You might be anxious about many things like your target audience or keywords. Remember, there are thousands of keywords that you will never run out of it. Your selection can bring you success if you do your keyword research well.